Brightly colored and beautifully lit signs are one of the most effective ways to attract attention to corporate logos and their messages. Studies show that people remember a logo or message seven times better when they experience it as an illuminated Neon or LED sign. 

Traditionally, neon signs have been the most common way to bend logos and messages. But in recent years, LED signs have also become an increasingly popular one due to a number of obvious advantages. 

Neon is a stable gas found in large quantities in the universe, but only as a small percentage of Earth's atmosphere. It is a common misconception that all neon signs contain only neon gas. A neon sign containing only neon gas lights up red-orange. If the sign is to light up in other colors, it requires mixing other gases and elements in the neon sign. The most commonly used are argon, mercury, krypton, helium and xenon.