Neonate advertising is an important element in the identity and scenography of cities. They are a symbol of modern city life. The first neon sign was set up in Copenhagen in 1925 and the floating fire-which the neon advertisements were baptized in the vernacular-had its heyday in the 50s when it was one of the most effective ways to advertise. 

The IRMA chicken is probably Copenhagen's most famous neon sign in Copenhagen. It was set up in 1936 by an egg shop in Ravnsborggade, which added Irma to his name. It was not until 1953 that it began to lay eggs. Irma the hen lays his eggs seven times per minute and since 1953 it has become more than 75 million eggs. 

The chocolate frogs at Vibenshus Runddel, who managed to crawl around the chimney for 40 years until they were picked up in 2009

The BOSCH neon sign in the meat town. Today there is no longer tool center in the room under the sign, but a hip eco-restaurant. 

The neon clock on Egmont's footbridge in Vognmagergade. Where most other neon signs are filled with the noble gases neon and argon, it is helium that gives Egmont the yellow glow. 

The neon clock at the central station.

Føtex façade at Vesterbrogade from 1948, where Neon is installed to give a 3D effect.

 

An old picture shows the view of Rådhuspladsen and Vesterbrogade with the neon signs of the past.

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